Hierarchy Of Effects Model

Hierarchy Of Effects Model Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. The desired result is usually to drive consumer behavior with respect to an organizational goal commonly to increase awareness or sales. Advertising messages are usually paid for by sponsors and viewed via various media; including traditional media such as newspapers, magazines, television, radio, outdoor or direct mail; or new media such as websites and text messages. In shorter terms, advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. However not all advertising are successful and those that fail are mainly due to the lack of communication or failure to establish the desired messages to the audiences. In order for an advertising campaign to be successful, there are several implementations based on advertising theories which can help communication to occur effectively with the audience. Hierarchy-of-Effects Model Among advertising theories, the hierarchy-of-effects model is predominant. It shows clear steps of how advertising works.Hierarchy of effects Model can be explained with the help of a pyramid. First the lower level objectives such as awareness, knowledge or comprehension are accomplished. Subsequent objectives may focus on moving prospects to higher levels in the pyramid to elicit desired behavioral responses such as associating feelings with the brand, trial, or regular use etc. it is easier to accomplish ad objectives located at the base of the pyramid than the ones towards the top. The percentage of prospective customers will decline as they move up the pyramid towards more action oriented objectives, such as regular brand use. Awareness: If most of the target audience is unaware of the object, the communicators task is to build awareness, perhaps just name recognition, with simple messages repeating the product name. Consumers must become aware of the brand. This isnt as straightforward as it seems. Capturing someones attention doesnt mean they will notice the brand name. Thus, the brand name needs to be made focal to get consumers to become aware. Magazines are full of ads that will capture your attention, but youll have trouble easily seeing the brand name. Knowledge: The target audience might have product awareness but not know much more; hence this stage involves creating brand knowledge. This is where comprehension of the brand name and what it stands for become important. What are the brands specific appeals, its benefits? In what way is it different than competitors brands? Who is the target market? These are the types of questions that must be answered if consumers are to achieve the step of brand knowledge. Liking: If target members know the product, how do they feel about it? If the audience looks unfavourably towards the product to communicator has to find out why. If the unfavorable view is based on real problems, a communication campaigns alone cannot do the job. For product problem it is necessary to first fix the problem and only then can you communicate its renewed quality. Preference: The target audience might like the product but not prefer it to others. In this case, the communicator must try to build consumer preference by promoting quality, value, performance and other features. The communicator can check the campaigns success by measuring audience preference before and after the campaign. Conviction: A target audience might prefer a particular product but not develop a conviction about buying it. The communicators job is to build conviction among the target audience. Purchase: Finally, some members of the target audience might have conviction but not quite get around to making the purchase. They may wait for more information or plan to act later. The communicator must need these consumers to take the final step, perhaps by offering the product at a low price, offering a premium, or letting consumers tried out. This is where consumers make a move to actually search out information or purchase. Thus advertising is thought to work and follow a certain sequence whereby the prospect is moved through a series of stages in succession from unawareness to the purchase of the product. Advertising cannot induce immediate behavioural response, rather a series of mental effects must occur with the fulfillment at each stage before progress to the next stage is possible. 3ALIENCE IN OUR SENSE IS ABOUT THE BRAND COMING TO MIND IN PERSONALLY RELEVANT CHOICE SITUATIONS 2OMANIUK AND 3HARP B 4HE BRAND HAS BECOME PART OF ONE S BROAD CONSIDERATION SET A BRAND THAT ONE MIGHT BUY OR USE n EITHER NOW OR IN YEARS AHEAD 4HIS GOES WELL BEYOND TRADITIONAL AWARENESS OR EVEN THE strength OF SUCH AWARENESS E G lRST RECALL 3ALIENCE CONCERNS THE @SIZE OF THE BRAND IN ONE S MIND 2OMANIUK AND 3HARP B I E ALL THE MEMORY STRUC TURES WHICH CAN ALLOW THE BRAND TO COME FORWARD FOR THE WIDE RANGE OF RECALL CUES THAT CAN OCCUR IN PURCHASE OCCASIONS 7ITH THIS @SHARE OF MIND COME FEELINGS OF BEING FAMILIAR AND FEELINGS OF ASSUR ANCE h9ES ) VE HEARD OF IT )T SHOULD BE ALL RIGHT v 4HAT IS OUR BROAD DESIGNATION OF h3ALIENCEv n AWARENESS AND MEMORY TRACES PLUS FAMILIARITY PLUS ASSURANCE -ORAN IN HIS SEMINAL PAPER AL READY STRESSED THE ROLE OF A BRAND S h0RES ENCEv 3IMILARLY BULLMORES fAME(2002) IS A COLOURFUL WAY OF REmECTING SA LIENCE UT IT OVERSTATES THE ROLE OF BIG BRANDS n SUCCESSFUL SMALL BRANDS CAN STILL BE SALIENT FOR THOSE WHO USE OR CONSIDER THEM BUT HARDLY famous Digital advertising Television advertising / Music in advertising The TV commercial is generally considered the most effective mass-market advertising format, as is reflected by the high prices TV networks charge for commercial airtime during popular TV events. The annual Super Bowl football game in the United States is known as the most prominent advertising event on television. The average cost of a single thirty-second TV spot during this game has reached US$3 million (as of 2009). The majority of television commercials feature a song or jingle that listeners soon relate to the product. Virtual advertisements may be inserted into regular television programming through computer graphics. It is typically inserted into otherwise blank backdrops[9] or used to replace local billboards that are not relevant to the remote broadcast audience.[10] More controversially, virtual billboards may be inserted into the background[11] where none exist in real-life. This technique is especially used in televised sporting events.[12][13] Virtual product placement is also possible.[14][15] Infomercials: An infomercial is a long-format television commercial, typically five minutes or longer. The word infomercial combining the words information commercial. The main objective in an infomercial is to create an impulse purchase, so that the consumer sees the presentation and then immediately buys the product through the advertised toll-free telephone number or website. Infomercials describe, display, and often demonstrate products and their features, and commonly have testimonials from consumers and industry professionals. Radio advertising Radio advertising is a form of advertising via the medium of radio. Radio advertisements are broadcast as radio waves to the air from a transmitter to an antenna and a thus to a receiving device. Airtime is purchased from a station or network in exchange for airing the commercials. While radio has the limitation of being restricted to sound, proponents of radio advertising often cite this as an advantage. Radio is an expanding medium that can be found not only on air, but also online. According to Arbitron, radio has approximately 241.6 million weekly listeners, or more than 93 percent of the U.S. population. Online advertising Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads that appear on search engine results pages, banner ads, in text ads, Rich Media Ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam. Product placements Covert advertising, also known as guerrilla advertising, is when a product or brand is embedded in entertainment and media. For example, in a film, the main character can use an item or other of a definite brand, as in the movie Minority Report, where Tom Cruises character John Anderton owns a phone with the Nokia logo clearly written in the top corner, or his watch engraved with the Bulgari logo. Another example of advertising in film is in I, Robot, where main character played by Will Smith mentions his Converse shoes several times, calling them classics, because the film is set far in the future. I, Robot and Spaceballs also showcase futuristic cars with the Audi and Mercedes-Benz logos clearly displayed on the front of the vehicles. Cadillac chose to advertise in the movie The Matrix Reloaded, which as a result contained many scenes in which Cadillac cars were used. Similarly, product placement for Omega Watches, Ford, VAIO, BMW and Aston Martin cars are featured in recent James Bond films, most notably Casino Royale. In Fantastic Four: Rise of the Silver Surfer, the main transport vehicle shows a large Dodge logo on the front. Blade Runner includes some of the most obvious product placement; the whole film stops to show a Coca-Cola billboard. Physical advertising Press advertising Press advertising describes advertising in a printed medium such as a newspaper, magazine, or trade journal. This encompasses everything from media with a very broad readership base, such as a major national newspaper or magazine, to more narrowly targeted media such as local newspapers and trade journals on very specialized topics. A form of press advertising is classified advertising, which allows private individuals or companies to purchase a small, narrowly targeted ad for a low fee advertising a product or service. Another form of press advertising is the Display Ad, which is a larger ad (can include art) that typically run in an article section of a newspaper. Billboard advertising: Billboards are large structures located in public places which display advertisements to passing pedestrians and motorists. Most often, they are located on main roads with a large amount of passing motor and pedestrian traffic; however, they can be placed in any location with large amounts of viewers, such as on mass transit vehicles and in stations, in shopping malls or office buildings, and in stadiums. The RedEye newspaper advertised to its target market at North Avenue Beach with a sailboat billboard on Lake Michigan. Mobile billboard advertising Mobile billboards are generally vehicle mounted billboards or digital screens. These can be on dedicated vehicles built solely for carrying advertisements along routes preselected by clients, they can also be specially equipped cargo trucks or, in some cases, large banners strewn from planes. The billboards are often lighted; some being backlit, and others employing spotlights. Some billboard displays are static, while others change; for example, continuously or periodically rotating among a set of advertisements. Mobile displays are used for various situations in metropolitan areas throughout the world, including: Target advertising, One-day, and long-term campaigns, Conventions, Sporting events, Store openings and similar promotional events, and Big advertisements from smaller companies. In-store advertising In-store advertising is any advertisement placed in a retail store. It includes placement of a product in visible locations in a store, such as at eye level, at the ends of aisles and near checkout counters, eye-catching displays promoting a specific product, and advertisements in such places as shopping carts and in-store video displays. Coffee cup advertising Coffee cup advertising is any advertisement placed upon a coffee cup that is distributed out of an office, cafà ©, or drive-through coffee shop. This form of advertising was first popularized in Australia, and has begun growing in popularity in the United States, India, and parts of the Middle East.[citation needed] Street advertising This type of advertising first came to prominence in the UK by Street Advertising Services to create outdoor advertising on street furniture and pavements. Working with products such as Reverse Graffiti and 3d pavement advertising, the media became an affordable and effective tool for getting brand messages out into public spaces. Celebrity branding This type of advertising focuses upon using celebrity power, fame, money, popularity to gain recognition for their products and promote specific stores or products. Advertisers often advertise their products, for example, when celebrities share their favorite products or wear clothes by specific brands or designers. Celebrities are often involved in advertising campaigns such as television or print adverts to advertise specific or general products. The use of celebrities to endorse a brand can have its downsides, however. One mistake by a celebrity can be detrimental to the public relations of a brand. For example, following his performance of eight gold medals at the 2008 Olympic Games in Beijing, China, swimmer Michael Phelps contract with Kelloggs was terminated, as Kelloggs did not want to associate with him after he was photographed smoking marijuana.

Research Based Instructional Program

Running Head: LIFE SKILLS RESEARCH-BASED INSTRCTIONAL PROGRAM Research-Based Instructional Program One major disadvantage to developing and implementing instructional programs not based on research is the time spent. â€Å"Time is money†, and wasted time means wasted money. Money is wasted on implementing programs that are not research based. Time and money is wasted on training. Overall time and money are wasted on the program. Without the proper research it may not be known if the program is needed in the first place. Programs may be developed that are not needed, or that may not give the desired results. Research is the prerequisite for change or reform in education. DuFour & Eaker (2008) discuss reasons why the United States is behind other countries and the curriculum reforms that have come as a result. Without research no one would be able to give reasons as to why the United States cannot compete globally in education. Without research the scholar, practitioner, research model would not exist. Program Overview Botvin Life Skills Training (LST) name after its developer, Dr. Gilbert J. Botvin was developed in the late 1970s. The program is based on scientific evidence, and is backed by over 20 scientific studies. It is a drug and alcohol abuse prevention program designed to be implemented in a classroom setting. It was developed to be taught in grades as early as 3rd grade and as late as 10th grade. The elementary grades program consists of 24, 30-45 minute class sessions that should be taught over a 3 year period. The middle grades program consists of 30, 45 minute sessions that are taught over a 3 year period. The high school program consists of 10, 40-45 minute classes that can be taught in conjunction with the middle grades program. Adoption of research-based program In the state of California more than $2 billion is spent each year on prevention efforts. California’s gang czar, Paul Seave was quoted in saying that ,â€Å"there are so many evidence based practices, but few have scientific support† (Reynolds, 2010). Peter Greenwood, leader of the Association for the Advancement of Evidence Based Practice is also quoted in saying that,†the American public does not have a strong science background and people don’t always have the skills to know when someone’s pulling their leg†. The middle grades Life skills program was implemented in an effort to cut back and potentially stop gang violence and the use of drugs and alcohol among school age children. The program has proven to be far more successful than program such as DARE (Drug Abuse and Resistance Education) and other â€Å"tough love† strategies. These programs do not seem to motivate students to stay out of jail, and steer clear of drugs and alcohol. People believe in these programs, and find it hard to believe that they do not produce the desired results. Outcomes and Implications Students that use drugs and alcohol are prone to dangerous consequences. Some of these consequences include increase in behavior that increases risk of HIV and other sexually transmitted diseases, increase risk of jail time, and potentially hurting others around them. The purpose of implementing a program such as Life Skills is to make students aware of these consequences and give them tools to stop their life from going in a downward spiral. Staff Development As an instructional leader one must show their staff that they believe in the things that are being taught to students. First, a good leader has to research in order to have a knowledge base for the tasks that teachers will be asked to take part in. Second, the leader must have training on the materials and the results that should be expected. They should be shown the way that things need to go in order for a program to be successful. Finally, an effective leader has to be motivated and be able to motivate their subordinates to take on a task that will benefit the student population. Once the leader is prepared themselves, they can then train their subordinates, or get the proper resources for the training to take place and be effective. References Botvin Life Skills Training, Retrieved from http://www. lifeskillstraining. com DuFour, R. , & Eaker, R. (2008). Professional Learning Communities at Work. New Insights for Improving Schools. Reston, VA: Solution Tree. Patterson, D. , & Keefe, R. (2008). Using Social Construction Theory as a Foundation for Macro-Level Interventions in Communities Impacted by HIV and Addictions. Journal of Sociology & Social Welfare, 35(2), 111-126. Retrieved from Research Starters – Sociology database. Reynolds, Julie. (2010). Keeping kids out of trouble not easy [Electronic version]. The Herald.

Book Evaluation Essay Samples Exposed

Book Evaluation Essay Samples Exposed The True Meaning of Book Evaluation Essay Samples Evaluation essays can cover a whole lot of topics that is the reason why it is employed in a selection of industries and processes. Record Book Evaluation Form Record books act similarly to an incident file, however, it is going to report and indicate each detail of the events an organization member managed to pursue and achieve. The courses offer extensive knowledge concerning the management of a construction site and supply various opportunities for a candidate. The 30-Second Trick for Book Evaluation Essay Samples Essay writing skills is a tough and time-consuming endeavor. Anyway, also make certain that grammar is in order. If you're writing an evaluation essay, you should remain objective with the content which you are presenting. Essay writing examples in doc format like the ones given may help lead you in writing a great composition. If you would like to make an evaluation essay, you ought to be strategic when it has to do with the presentation of information that may assist in the writing activity. As a result, if you discover a book evaluation paper there, you might rest assured that it's good and can be relied upon. You may also just browse through samples and begin your evaluation essay from scratch. There is a broad number of evaluation essay examples that are especially created for specific purposes. Using Book Evaluation Essay Samples Yes, it's a herculean job and it takes a good deal of time to compose the dissertation proposal let alone the dissertation. A crucial book assessment surpasses sheer overview to ask into the entire amount of the job. If you're looking for the best essay producing vendors, try out the mentioned previously. Since an evaluation essay isn't only part of college essay examples as it may also be utilised in company and company processes, you need to understand the weight of its effectiveness. There's a better method of seeking assistance when you must think of an evaluation essay. Not getting your paper in time can cause you to have a whole lot of issues with the teacher and your exams. All you have to do is consult with an expert customized essay writing service like ours that is guaranteed to submit all of your assigned work punctually. You want to go over the last work done on the subject you've selected. With the correct training, you'll be in a position to grasp the use and limitations of the instruments. You have to spell out how you had the ability to produce the evaluation including the specification of the aspects you've considered within the entirety of the evaluation and writing process. After all, it isn't sufficient to just obtain the tools and read the manuals. Methodology You should talk about the tools, methods, and instruments that you'll be using for your research. Economics evaluation essays are often regarded among the toughest assessment elements of the IB Economics program. The College of Contract Management delivers various CPD courses regarding the construction website. No expertise Students don't have the understanding of structure used to compose a particular kind of assignments. The Most Popular Book Evaluation Essay Samples Based on the approach which you can desire to pursue, there are specific considerations about how to compose a reaction paper to a documentary you should make. When one writes a personal sort of essay, the initial impression is it is entirely devoted to self expression and devoid of any sort of technicality. Your personal awareness of observation and criticizing will therefore be required. Anyway, your reaction may also make an overall address to the full documentary without picking parts. You should come up with an idea based on the way the documentary touched you. Therefore, it's always recommended that you watch the documentary more often than once as a way to properly digest it and know what it is about. A book overview is much more than only a conclusion. Another thing you've got to contemplate is whether the origin of the essay is reliable. In a nutshell, a thesis statement needs to be unambiguous and ought to give a very clear sense of direction. Your report must conclude to your personal critique.

Essay on Technology Trends Proposal Part 2 Telemedicine

Technology Trends Proposal Part II: Telemedicine Shamika N. Magee University of Phoenix HCS 483 Instructor: Billy Kesserwani March 16th, 2015 Technology Trends Proposal Part II: Telemedicine Privacy and security law questions can become challenging in a telemedicine setting because of the nature of the data and the ways in which it is being used. Telemedicine is increasingly becoming a medium for generating, transmitting and storing large volumes of electronic health information, and as telemedicine platforms and delivery models continue to evolve, the ways in which providers are creating and using health information are constantly changing. Perhaps the first question that risk managers must consider is professional liability.†¦show more content†¦While this should not be a problem for patients and regular providers, it may be for doctors seeing new patients, since they would be unable to recognize the incorrect patient in a video-based session, as can be said for patients seeing a new provider. Telemedicine services often result in the creation of health information in formats that historically have not been part of the patient’s medical record such as audio recordings, videos and other forms of remote monitoring data (Erbetta, 1999). While hospitals and other providers have some flexibility in determining the information that comprises the medical record, there are circumstances where an organization may want or the law may require that such information to be included in the record. For example, it may be necessary to include such information in the medical record in order to comply with state medical record laws or for risk-management purposes (McCrossin, 2003). As has been true with the transition from paper to electronic medical records, health care providers will need to adapt their privacy and security practices in response to the specific privacy risks and compliance challenges associated with various forms of telemedicine. Depending on the nature of the telemedicine services being provided, this may require updating policies and security riskShow MoreRelatedCase Study : Delta Coast Hospital Essay4951 Words   |  20 Pagesof physicians? practices, ambulatory centers, diagnostic centers, home care services, DME and wellness companies. 2.2 Goal 2: Access Increase preventive care measures to help improve medical outcomes, reduce hospitalizations, length of stays and charges. 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