Hierarchy Of Effects Model

Hierarchy Of Effects Model Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. The desired result is usually to drive consumer behavior with respect to an organizational goal commonly to increase awareness or sales. Advertising messages are usually paid for by sponsors and viewed via various media; including traditional media such as newspapers, magazines, television, radio, outdoor or direct mail; or new media such as websites and text messages. In shorter terms, advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. However not all advertising are successful and those that fail are mainly due to the lack of communication or failure to establish the desired messages to the audiences. In order for an advertising campaign to be successful, there are several implementations based on advertising theories which can help communication to occur effectively with the audience. Hierarchy-of-Effects Model Among advertising theories, the hierarchy-of-effects model is predominant. It shows clear steps of how advertising works.Hierarchy of effects Model can be explained with the help of a pyramid. First the lower level objectives such as awareness, knowledge or comprehension are accomplished. Subsequent objectives may focus on moving prospects to higher levels in the pyramid to elicit desired behavioral responses such as associating feelings with the brand, trial, or regular use etc. it is easier to accomplish ad objectives located at the base of the pyramid than the ones towards the top. The percentage of prospective customers will decline as they move up the pyramid towards more action oriented objectives, such as regular brand use. Awareness: If most of the target audience is unaware of the object, the communicators task is to build awareness, perhaps just name recognition, with simple messages repeating the product name. Consumers must become aware of the brand. This isnt as straightforward as it seems. Capturing someones attention doesnt mean they will notice the brand name. Thus, the brand name needs to be made focal to get consumers to become aware. Magazines are full of ads that will capture your attention, but youll have trouble easily seeing the brand name. Knowledge: The target audience might have product awareness but not know much more; hence this stage involves creating brand knowledge. This is where comprehension of the brand name and what it stands for become important. What are the brands specific appeals, its benefits? In what way is it different than competitors brands? Who is the target market? These are the types of questions that must be answered if consumers are to achieve the step of brand knowledge. Liking: If target members know the product, how do they feel about it? If the audience looks unfavourably towards the product to communicator has to find out why. If the unfavorable view is based on real problems, a communication campaigns alone cannot do the job. For product problem it is necessary to first fix the problem and only then can you communicate its renewed quality. Preference: The target audience might like the product but not prefer it to others. In this case, the communicator must try to build consumer preference by promoting quality, value, performance and other features. The communicator can check the campaigns success by measuring audience preference before and after the campaign. Conviction: A target audience might prefer a particular product but not develop a conviction about buying it. The communicators job is to build conviction among the target audience. Purchase: Finally, some members of the target audience might have conviction but not quite get around to making the purchase. They may wait for more information or plan to act later. The communicator must need these consumers to take the final step, perhaps by offering the product at a low price, offering a premium, or letting consumers tried out. This is where consumers make a move to actually search out information or purchase. Thus advertising is thought to work and follow a certain sequence whereby the prospect is moved through a series of stages in succession from unawareness to the purchase of the product. Advertising cannot induce immediate behavioural response, rather a series of mental effects must occur with the fulfillment at each stage before progress to the next stage is possible. 3ALIENCE IN OUR SENSE IS ABOUT THE BRAND COMING TO MIND IN PERSONALLY RELEVANT CHOICE SITUATIONS 2OMANIUK AND 3HARP B 4HE BRAND HAS BECOME PART OF ONE S BROAD CONSIDERATION SET A BRAND THAT ONE MIGHT BUY OR USE n EITHER NOW OR IN YEARS AHEAD 4HIS GOES WELL BEYOND TRADITIONAL AWARENESS OR EVEN THE strength OF SUCH AWARENESS E G lRST RECALL 3ALIENCE CONCERNS THE @SIZE OF THE BRAND IN ONE S MIND 2OMANIUK AND 3HARP B I E ALL THE MEMORY STRUC TURES WHICH CAN ALLOW THE BRAND TO COME FORWARD FOR THE WIDE RANGE OF RECALL CUES THAT CAN OCCUR IN PURCHASE OCCASIONS 7ITH THIS @SHARE OF MIND COME FEELINGS OF BEING FAMILIAR AND FEELINGS OF ASSUR ANCE h9ES ) VE HEARD OF IT )T SHOULD BE ALL RIGHT v 4HAT IS OUR BROAD DESIGNATION OF h3ALIENCEv n AWARENESS AND MEMORY TRACES PLUS FAMILIARITY PLUS ASSURANCE -ORAN IN HIS SEMINAL PAPER AL READY STRESSED THE ROLE OF A BRAND S h0RES ENCEv 3IMILARLY BULLMORES fAME(2002) IS A COLOURFUL WAY OF REmECTING SA LIENCE UT IT OVERSTATES THE ROLE OF BIG BRANDS n SUCCESSFUL SMALL BRANDS CAN STILL BE SALIENT FOR THOSE WHO USE OR CONSIDER THEM BUT HARDLY famous Digital advertising Television advertising / Music in advertising The TV commercial is generally considered the most effective mass-market advertising format, as is reflected by the high prices TV networks charge for commercial airtime during popular TV events. The annual Super Bowl football game in the United States is known as the most prominent advertising event on television. The average cost of a single thirty-second TV spot during this game has reached US$3 million (as of 2009). The majority of television commercials feature a song or jingle that listeners soon relate to the product. Virtual advertisements may be inserted into regular television programming through computer graphics. It is typically inserted into otherwise blank backdrops[9] or used to replace local billboards that are not relevant to the remote broadcast audience.[10] More controversially, virtual billboards may be inserted into the background[11] where none exist in real-life. This technique is especially used in televised sporting events.[12][13] Virtual product placement is also possible.[14][15] Infomercials: An infomercial is a long-format television commercial, typically five minutes or longer. The word infomercial combining the words information commercial. The main objective in an infomercial is to create an impulse purchase, so that the consumer sees the presentation and then immediately buys the product through the advertised toll-free telephone number or website. Infomercials describe, display, and often demonstrate products and their features, and commonly have testimonials from consumers and industry professionals. Radio advertising Radio advertising is a form of advertising via the medium of radio. Radio advertisements are broadcast as radio waves to the air from a transmitter to an antenna and a thus to a receiving device. Airtime is purchased from a station or network in exchange for airing the commercials. While radio has the limitation of being restricted to sound, proponents of radio advertising often cite this as an advantage. Radio is an expanding medium that can be found not only on air, but also online. According to Arbitron, radio has approximately 241.6 million weekly listeners, or more than 93 percent of the U.S. population. Online advertising Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads that appear on search engine results pages, banner ads, in text ads, Rich Media Ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam. Product placements Covert advertising, also known as guerrilla advertising, is when a product or brand is embedded in entertainment and media. For example, in a film, the main character can use an item or other of a definite brand, as in the movie Minority Report, where Tom Cruises character John Anderton owns a phone with the Nokia logo clearly written in the top corner, or his watch engraved with the Bulgari logo. Another example of advertising in film is in I, Robot, where main character played by Will Smith mentions his Converse shoes several times, calling them classics, because the film is set far in the future. I, Robot and Spaceballs also showcase futuristic cars with the Audi and Mercedes-Benz logos clearly displayed on the front of the vehicles. Cadillac chose to advertise in the movie The Matrix Reloaded, which as a result contained many scenes in which Cadillac cars were used. Similarly, product placement for Omega Watches, Ford, VAIO, BMW and Aston Martin cars are featured in recent James Bond films, most notably Casino Royale. In Fantastic Four: Rise of the Silver Surfer, the main transport vehicle shows a large Dodge logo on the front. Blade Runner includes some of the most obvious product placement; the whole film stops to show a Coca-Cola billboard. Physical advertising Press advertising Press advertising describes advertising in a printed medium such as a newspaper, magazine, or trade journal. This encompasses everything from media with a very broad readership base, such as a major national newspaper or magazine, to more narrowly targeted media such as local newspapers and trade journals on very specialized topics. A form of press advertising is classified advertising, which allows private individuals or companies to purchase a small, narrowly targeted ad for a low fee advertising a product or service. Another form of press advertising is the Display Ad, which is a larger ad (can include art) that typically run in an article section of a newspaper. Billboard advertising: Billboards are large structures located in public places which display advertisements to passing pedestrians and motorists. Most often, they are located on main roads with a large amount of passing motor and pedestrian traffic; however, they can be placed in any location with large amounts of viewers, such as on mass transit vehicles and in stations, in shopping malls or office buildings, and in stadiums. The RedEye newspaper advertised to its target market at North Avenue Beach with a sailboat billboard on Lake Michigan. Mobile billboard advertising Mobile billboards are generally vehicle mounted billboards or digital screens. These can be on dedicated vehicles built solely for carrying advertisements along routes preselected by clients, they can also be specially equipped cargo trucks or, in some cases, large banners strewn from planes. The billboards are often lighted; some being backlit, and others employing spotlights. Some billboard displays are static, while others change; for example, continuously or periodically rotating among a set of advertisements. Mobile displays are used for various situations in metropolitan areas throughout the world, including: Target advertising, One-day, and long-term campaigns, Conventions, Sporting events, Store openings and similar promotional events, and Big advertisements from smaller companies. In-store advertising In-store advertising is any advertisement placed in a retail store. It includes placement of a product in visible locations in a store, such as at eye level, at the ends of aisles and near checkout counters, eye-catching displays promoting a specific product, and advertisements in such places as shopping carts and in-store video displays. Coffee cup advertising Coffee cup advertising is any advertisement placed upon a coffee cup that is distributed out of an office, cafà ©, or drive-through coffee shop. This form of advertising was first popularized in Australia, and has begun growing in popularity in the United States, India, and parts of the Middle East.[citation needed] Street advertising This type of advertising first came to prominence in the UK by Street Advertising Services to create outdoor advertising on street furniture and pavements. Working with products such as Reverse Graffiti and 3d pavement advertising, the media became an affordable and effective tool for getting brand messages out into public spaces. Celebrity branding This type of advertising focuses upon using celebrity power, fame, money, popularity to gain recognition for their products and promote specific stores or products. Advertisers often advertise their products, for example, when celebrities share their favorite products or wear clothes by specific brands or designers. Celebrities are often involved in advertising campaigns such as television or print adverts to advertise specific or general products. The use of celebrities to endorse a brand can have its downsides, however. One mistake by a celebrity can be detrimental to the public relations of a brand. For example, following his performance of eight gold medals at the 2008 Olympic Games in Beijing, China, swimmer Michael Phelps contract with Kelloggs was terminated, as Kelloggs did not want to associate with him after he was photographed smoking marijuana.

Research Based Instructional Program

Running Head: LIFE SKILLS RESEARCH-BASED INSTRCTIONAL PROGRAM Research-Based Instructional Program One major disadvantage to developing and implementing instructional programs not based on research is the time spent. â€Å"Time is money†, and wasted time means wasted money. Money is wasted on implementing programs that are not research based. Time and money is wasted on training. Overall time and money are wasted on the program. Without the proper research it may not be known if the program is needed in the first place. Programs may be developed that are not needed, or that may not give the desired results. Research is the prerequisite for change or reform in education. DuFour & Eaker (2008) discuss reasons why the United States is behind other countries and the curriculum reforms that have come as a result. Without research no one would be able to give reasons as to why the United States cannot compete globally in education. Without research the scholar, practitioner, research model would not exist. Program Overview Botvin Life Skills Training (LST) name after its developer, Dr. Gilbert J. Botvin was developed in the late 1970s. The program is based on scientific evidence, and is backed by over 20 scientific studies. It is a drug and alcohol abuse prevention program designed to be implemented in a classroom setting. It was developed to be taught in grades as early as 3rd grade and as late as 10th grade. The elementary grades program consists of 24, 30-45 minute class sessions that should be taught over a 3 year period. The middle grades program consists of 30, 45 minute sessions that are taught over a 3 year period. The high school program consists of 10, 40-45 minute classes that can be taught in conjunction with the middle grades program. Adoption of research-based program In the state of California more than $2 billion is spent each year on prevention efforts. California’s gang czar, Paul Seave was quoted in saying that ,â€Å"there are so many evidence based practices, but few have scientific support† (Reynolds, 2010). Peter Greenwood, leader of the Association for the Advancement of Evidence Based Practice is also quoted in saying that,†the American public does not have a strong science background and people don’t always have the skills to know when someone’s pulling their leg†. The middle grades Life skills program was implemented in an effort to cut back and potentially stop gang violence and the use of drugs and alcohol among school age children. The program has proven to be far more successful than program such as DARE (Drug Abuse and Resistance Education) and other â€Å"tough love† strategies. These programs do not seem to motivate students to stay out of jail, and steer clear of drugs and alcohol. People believe in these programs, and find it hard to believe that they do not produce the desired results. Outcomes and Implications Students that use drugs and alcohol are prone to dangerous consequences. Some of these consequences include increase in behavior that increases risk of HIV and other sexually transmitted diseases, increase risk of jail time, and potentially hurting others around them. The purpose of implementing a program such as Life Skills is to make students aware of these consequences and give them tools to stop their life from going in a downward spiral. Staff Development As an instructional leader one must show their staff that they believe in the things that are being taught to students. First, a good leader has to research in order to have a knowledge base for the tasks that teachers will be asked to take part in. Second, the leader must have training on the materials and the results that should be expected. They should be shown the way that things need to go in order for a program to be successful. Finally, an effective leader has to be motivated and be able to motivate their subordinates to take on a task that will benefit the student population. Once the leader is prepared themselves, they can then train their subordinates, or get the proper resources for the training to take place and be effective. References Botvin Life Skills Training, Retrieved from http://www. lifeskillstraining. com DuFour, R. , & Eaker, R. (2008). Professional Learning Communities at Work. New Insights for Improving Schools. Reston, VA: Solution Tree. Patterson, D. , & Keefe, R. (2008). Using Social Construction Theory as a Foundation for Macro-Level Interventions in Communities Impacted by HIV and Addictions. Journal of Sociology & Social Welfare, 35(2), 111-126. Retrieved from Research Starters – Sociology database. Reynolds, Julie. (2010). Keeping kids out of trouble not easy [Electronic version]. The Herald.

Book Evaluation Essay Samples Exposed

Book Evaluation Essay Samples Exposed The True Meaning of Book Evaluation Essay Samples Evaluation essays can cover a whole lot of topics that is the reason why it is employed in a selection of industries and processes. Record Book Evaluation Form Record books act similarly to an incident file, however, it is going to report and indicate each detail of the events an organization member managed to pursue and achieve. The courses offer extensive knowledge concerning the management of a construction site and supply various opportunities for a candidate. The 30-Second Trick for Book Evaluation Essay Samples Essay writing skills is a tough and time-consuming endeavor. Anyway, also make certain that grammar is in order. If you're writing an evaluation essay, you should remain objective with the content which you are presenting. Essay writing examples in doc format like the ones given may help lead you in writing a great composition. If you would like to make an evaluation essay, you ought to be strategic when it has to do with the presentation of information that may assist in the writing activity. As a result, if you discover a book evaluation paper there, you might rest assured that it's good and can be relied upon. You may also just browse through samples and begin your evaluation essay from scratch. There is a broad number of evaluation essay examples that are especially created for specific purposes. Using Book Evaluation Essay Samples Yes, it's a herculean job and it takes a good deal of time to compose the dissertation proposal let alone the dissertation. A crucial book assessment surpasses sheer overview to ask into the entire amount of the job. If you're looking for the best essay producing vendors, try out the mentioned previously. Since an evaluation essay isn't only part of college essay examples as it may also be utilised in company and company processes, you need to understand the weight of its effectiveness. There's a better method of seeking assistance when you must think of an evaluation essay. Not getting your paper in time can cause you to have a whole lot of issues with the teacher and your exams. All you have to do is consult with an expert customized essay writing service like ours that is guaranteed to submit all of your assigned work punctually. You want to go over the last work done on the subject you've selected. With the correct training, you'll be in a position to grasp the use and limitations of the instruments. You have to spell out how you had the ability to produce the evaluation including the specification of the aspects you've considered within the entirety of the evaluation and writing process. After all, it isn't sufficient to just obtain the tools and read the manuals. Methodology You should talk about the tools, methods, and instruments that you'll be using for your research. Economics evaluation essays are often regarded among the toughest assessment elements of the IB Economics program. The College of Contract Management delivers various CPD courses regarding the construction website. No expertise Students don't have the understanding of structure used to compose a particular kind of assignments. The Most Popular Book Evaluation Essay Samples Based on the approach which you can desire to pursue, there are specific considerations about how to compose a reaction paper to a documentary you should make. When one writes a personal sort of essay, the initial impression is it is entirely devoted to self expression and devoid of any sort of technicality. Your personal awareness of observation and criticizing will therefore be required. Anyway, your reaction may also make an overall address to the full documentary without picking parts. You should come up with an idea based on the way the documentary touched you. Therefore, it's always recommended that you watch the documentary more often than once as a way to properly digest it and know what it is about. A book overview is much more than only a conclusion. Another thing you've got to contemplate is whether the origin of the essay is reliable. In a nutshell, a thesis statement needs to be unambiguous and ought to give a very clear sense of direction. Your report must conclude to your personal critique.

Essay on Technology Trends Proposal Part 2 Telemedicine

Technology Trends Proposal Part II: Telemedicine Shamika N. Magee University of Phoenix HCS 483 Instructor: Billy Kesserwani March 16th, 2015 Technology Trends Proposal Part II: Telemedicine Privacy and security law questions can become challenging in a telemedicine setting because of the nature of the data and the ways in which it is being used. Telemedicine is increasingly becoming a medium for generating, transmitting and storing large volumes of electronic health information, and as telemedicine platforms and delivery models continue to evolve, the ways in which providers are creating and using health information are constantly changing. Perhaps the first question that risk managers must consider is professional liability.†¦show more content†¦While this should not be a problem for patients and regular providers, it may be for doctors seeing new patients, since they would be unable to recognize the incorrect patient in a video-based session, as can be said for patients seeing a new provider. Telemedicine services often result in the creation of health information in formats that historically have not been part of the patient’s medical record such as audio recordings, videos and other forms of remote monitoring data (Erbetta, 1999). While hospitals and other providers have some flexibility in determining the information that comprises the medical record, there are circumstances where an organization may want or the law may require that such information to be included in the record. For example, it may be necessary to include such information in the medical record in order to comply with state medical record laws or for risk-management purposes (McCrossin, 2003). As has been true with the transition from paper to electronic medical records, health care providers will need to adapt their privacy and security practices in response to the specific privacy risks and compliance challenges associated with various forms of telemedicine. Depending on the nature of the telemedicine services being provided, this may require updating policies and security riskShow MoreRelatedCase Study : Delta Coast Hospital Essay4951 Words   |  20 Pagesof physicians? practices, ambulatory centers, diagnostic centers, home care services, DME and wellness companies. 2.2 Goal 2: Access Increase preventive care measures to help improve medical outcomes, reduce hospitalizations, length of stays and charges. Establish patient centered care around the patient?s individual needs and not the disease. Use technology (telemedicine) to improve access, quality, and reduce costs. 2.3. Goal 3: Quality Implement community preventative screening tools/programsRead MoreMap Of Global Rural Population Distribution Essay1574 Words   |  7 PagesPhysical, geopolitical, and financial impediments create an environment where it is difficult to access healthcare. (1) After examining the major extrinsic and intrinsic factors in healthcare delivery to rural areas, we extrapolate how existing technology and supply chain management can be leveraged to create cost effective, large scale, and ultimately self-sustaining strategy. FIGURE 1 Map of Global Rural Population Distribution INTRODUCTION There are two main factors that generally dictate one’sRead MoreCurrent Trends in Nursing Research2280 Words   |  10 PagesCURRENT TREND AND ISSUES OF NURSING | Current Trend in Nursing Research What is research? Focused on uncovering new knowledge to help understand phenomena, answer questions, or address problems, Goal directed, A systematic process of inquiry. Research means â€Å"to search again or carefully examine† (Langford 2001). â€Å"A systematic study of problems in patient care.†Ã‚   Abdellah: â€Å"A systematic detailed attempt to discover or confirm facts that relate to a specific problem to improve the practice and professionRead MoreHealthcare Essay18323 Words   |  74 Pagesdiscusses how these forces have been instrumental in shaping the current structure of medical services and how they are likely to shape its future. The evolutionary changes discussed here illustrate the American beliefs and values (discussed in Chapter 2) in action, within the context of broad social, political, and economic changes. Because social, political, and economic contexts are not static, their shifting influences lend a certain dynamism to the health care delivery system. 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Sembok, Universiti Kebangsaan Malaysia for the Regional Meeting on Ethics of Science and Technology 5-7 November 2003, Bangkok UNESCO Regional Unit for Social Human Sciences in Asia and the Pacific (RUSHSAP) 241 ETHICS OF INFORMATION COMMUNICATION TECHNOLOGY (ICT) 1. INTRODUCTION Globalization and digital convergence in the emerging knowledge society has raised complex ethical, legal andRead MoreCNPC CSR report25861 Words   |  104 PagesAlternative reference: China National Petroleum Corporation is also referred to in this report as â€Å"CNPC†, â€Å"the Company†, â€Å"we† and â€Å"us†. Timeframe: January 1 to December 31, 2012. Given the continuity and comparability of the disclosed information, part of the information may be taken forward or backward as necessary. Report cycle: This is an annual report. Reporting principles: Objective, standardized, honest and transparent Report content: What we do to honor our economic, environmental and social

The Ending of the American Dream - 1200 Words

The Ending of the American Dream Since the early colonization of America, the American dream has been the ultimate symbol for success. In retrospect, the dreamer desires to become wealthy, while also attaining love and high class. Though the dream has had different meanings in time, it is still based on individual freedom, and a desire for greatness. During the 19th century, the typical goal was to settle in the West and raise a family. However, the dream progressively transformed into greediness and materialism during the early 20th century. The indication of success soon became focused on wealth and luxury. The Great Gatsby is a story focused on the deterioration of the American dream. Throughout the novel, Jay Gatsby is shown with a†¦show more content†¦Gatsby is too late in realizing that there is no sympathy in Daisy; there is just wealth and status. Gatsby’s impractical view of life is so great that he tells Daisy to break up with Tom. He undertakes that his dre am will be complete if she says she never loved Tom. To Gatsby, Daisy is an object of the past. His obsession with her does not allow him to distinguish between times. Gatsby perceives Daisy being the same women he met long ago. Gatsby’s failures stems from the gap in his judgment that Daisy only represents beauty and love. Although she seems to be light and full of kindness, she is actually selfish and greedy. She is irresponsible and inconsiderate with others; she lets Myrtle’s death become Gatsby responsibility, and she shows no concern when her action leads to Gatsby’s death. In fact, Daisy’s character is immediately revealed early in the novel when she hopes her daughter will â€Å"†¦be a fool†¦a beautiful little fool.† (20) After Daisy learns about Gatsby’s illicit activities, she almost immediately sides with her equally-alike husband. Across from Gatsby’s house lies the wealthy East Egg, where the Buchanans live. Gat sby’s desire to become part of the East Egg is symbolized by the green light next to the dock. The green light symbolizes Gatsby’s hunger for more power and wealth, along with Daisy. The color of green also represents Gatsby’s jealousy and bitterness to be part of the East Egg. Because the lightShow MoreRelatedThe American Dream Not Ending Perfectly By Lorraine Hansberry, It s One Of Her Realistic Masterpieces961 Words   |  4 Pages A Raisin in the Sun by Lorraine Hansberry, it s one of her realistic masterpieces. The play expresses an African American family stand out in their respective to chase the American dream by experiencing contradictions and conflicts. Although in the play, the American dream not ending perfectly, the dramatis personae in the play, particularly mother Lena Younger, did not show any improvement by moving into a white neighborhood. To have a better understanding of Lena, I am going to interpret herRead MoreThe American Dream in The Gre at Gatsby by Scott Fitzgerald832 Words   |  3 Pages The American dream in The Great Gatsby written by Scott Fitzgerald, About fighting for what we want. American Dream makes us strong and brave to do things we would not do. American dream can be clothes, money, luxury, and love. In the novel the American Dream is what we picture but if we dig deep inside there are crushed dreams and conquered but failed. American dream is not what we all pictured in the Great Gatsby but they make us believe how great is life is. The Great Gatsby is about high classRead MoreEssay On Trump And DACA830 Words   |  4 Pagesapplicants to DACA cannot have serious criminal history and must have been brought to the US before 2007, under the age of 16. DACA allows for these young people to live and work inside the US legally without risk of deportation. Now, the issue with Trump ending DACA is that if Trumps completely ends DACA and no new program is created, about 800,000 recipients of DACA will lose their right to work and live in the US legally. They will also be eligible for deportation by March 5, 2018, if Congress does notRead MoreEssay Jay Gatsby: The Tragic Hero in The Great Gatsby1332 Words   |  6 Pagesof his personality that he has in great abundance but it is this that becomes his tragic flaw and leads to his ultimate demise. However, his tragic ending should not simply sadden the reader, but teach him or her a life lesson. In The Great Gatsby, by F. Scott Fitzgerald, Jay Gatsby is the tragic hero who portrays the corruption of the American dream through his tragic flaw. His devastating death at the end of the novel portrays the dangers of centering one’s life on money and other materialisticRead MoreWilly Loman, Jay Gatsby, and the American Dream Essay736 Words   |  3 PagesGatsby and Loman My own life’s dream is to have a career in which I can surround myself in music. I will not let anything stand between my dream and I; however, I will never allow my dream to come between myself and my loved ones, or my reality. Many have already fallen victim to the pursuit of the American Dream – a fantastic projection of life that varies based upon its dreamer. However, the road to the American Dream, if followed blindly, can lead to nothing more than a dead end. 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Boyle shows two different couples trying to achieve the American dream and the things that they face to try and get the dream. Reading this you learn that there are many tri bulations that people go through in trying to accomplish the American dream. This book enables the audience to view both perspectivesRead MoreThe Public Enemy Genre Analysis1219 Words   |  5 Pagesgangster genre is characterized by violence and lawlessness of american capitalism and The American Dream. The short lived classical era of the gangster genre in Hollywood is also greatly influenced by the production code which manifested the iconic moral narrative of the gangster genre. William A. Wellman’s 1931 film The Public Enemy can be considered a film of the gangster genre when one examines the conflict with the American dream, the rise and fall of the protagonist Tom Powers, as well as theRead MoreOf Mice and Men1630 Words   |  7 Pagescharacters of this novel hope and dream, their plans do not find fulfillment. Due to the lack of fulfillment of their dream, the characters face loneliness setting each apart from the other. Unlike George and Lennie, the other characte r of Crooks has no one to support him and be there for him as Lennie and George have each other. In the story, Of Mice and Men, John Steinbeck contrasts the loneliness and isolation experienced by Crooks, whom life has made abandon his dream of equality, with the closenessRead MoreThe American Dream1140 Words   |  5 PagesThe American Dream is not a Reality Ever wondered what it is like to be truly free, safe, or have a true friendship? In the 1930s, people constantly asked themselves this question, as they traveled the country in search for work. In the novella, Of Mice and Men by John Steinbeck, George Milton and Lennie Small are in search of a new job to provide a steady income. An inspiration that always keeps them on track, and something to look forward to is the American Dream where they will own land, and

Dementia awareness Free Essays

Some of these things old be symptoms of dementia but they could Just be a memory Impairment. 2. 1 The medial model of dementia feels that it is more important to treat the disease rather than the person. We will write a custom essay sample on Dementia awareness or any similar topic only for you Order Now It focuses on the impairment as the problem and seeks to create dependency. The social model of dementia focus’ on the individual. And try’s to ensure the person’s capabilities are maintained. By learning about each person, the care and support can be designed appropriately for the individual’s needs. 2. 3 Dementia should be classed as a disability because as the disease progresses, the more support the individual needs. They could be unaware of the medication they need to take, ensure that they are eating/drinking. Maintaining personal hygiene. Each individual with dementia is different so they needs the care and support to maintain a good life. 3. 1 Alchemist’s. Vascular dementia- when the oxygen doesn’t reach the brain. ; Eely Bodies. Front-Temporal Dementia. 3. 2 3. 3 Signs and symptoms of Alchemist’s are: Minor memory problems Trouble saying the right words. Disorientation Mood swings Behavior changes The risk factors for Alchemist’s are: Age- most people are 65+ and likelihood doubles every 5 years. ; Genes (heredity) Signs and symptoms of vascular dementia are: Difficulties with completing tasks. Memory loss Mental confusion Low attention span Wandering in the night Stroke like symptoms The risk factors for vascular dementia are: Increasing age History of heart attacks, strokes or mini strokes. High cholesterol and blood pressure Diabetes Smoking Signs and symptoms of dementia in the Eely bodies: Visual hallucinations Delusions Muscle stiffness Slower movements Shaking and trembling Problems sleeping Risk factors for dementia in the Eely bodies are: Dementia in the Family history your risk of getting it. Signs and symptoms of Front-temporal dementia: Aggression Compulsive behavior Being easily distracted Lack of interest of washing themselves. 3. 4 Prevalence rates for dementia in the UK are: 40-64 years: 1 in 1400 65-69 years: 1 in 100 70-79 years: 1 29 80* years: 1 in 5 4. 1 Everyone who has dementia is an individual and will be at different stages of their dementia. An older person with Eely bodies’ dementia may need more assistance with everyday life tasks than an older person with Alchemist’s. This could be because how much they can do with the disease they have. A person with Eely bodies’ mental may need assistance with eating and drinking than a person with Alchemist’s as they can’t hold cutely because their body shakes but the person with Alchemist’s will be fine eating and drinking. A younger person with dementia may have different interests to someone who is 82 and has dementia. The support should be there to meet everyone individual needs. 4. 2 Other may act well to a person who has dementia because they know what is up with the person and has some knowledge and understanding. A person who has no understanding of dementia could have wrong Judgments and assumptions of a person with dementia. How to cite Dementia awareness, Papers Dementia awareness Free Essays Explain what is meant by demtia: Dementia is a term that is used when the brain is affected by different diseses or conditions. Describe the key functions of the brain affected by dementia: The key functions of the brain affected by dementia are- processing information,language,memory,ability to make sound Judements. Explain why depression, delirium and age related memory impairment may be mistaken for dementia: They may be mistaken for dementia because the symtoms are simular eg ild cognitive impairment, apathy, confusion, poor memory, low concentration. We will write a custom essay sample on Dementia awareness or any similar topic only for you Order Now Understand key features of the theoretical models of dementia Outline the medical model of dementia: Expert control, dependency upon experts denial of personhood, not recognising the social context, distinction between normal and pathological, individualisation of behaviors, blaming the individual, tratment of the illness. Outline the social model of dementia: Interaction of biological and social factors, importance of communities and social etworks, role of socio-economic factors, political factors, recognition of personhood, effects of empowerment. Explain why dementia should be viewed as a disability: Dementia should be viewed as a disability because people who have dementia are at risk of harm, and are vunerable Know the most common types of dementia and their causes List the most common causes of dementia+ their symptoms: Alzheimers disease: causes- changes in chemistry and structure of the brain, death of brain cells, signs and symptoms- memory loss related to recent events,familiar aces, confusion about time of day, familiar objects and faces, finding the right word. Lewy body dementia: causes- development of lewy bodies inside the nerve cells, degeneration of brain tissue, signs and symptoms- memory loss, problem solving, confusion and delirium, servere phychotic symtoms such as persistant hallucinations. Vascular dementia: causes- effects of a stroke+a series of small strokes, signs and symptoms- memory loss dizzyness, slurred speech, effects movement, rapid+shuffing steps, leg/arm weakness, loss of bowel/bladder control. Fronto- temporal dementia: causes- accumulation of proteins, development of pick bodies, signs and symptoms- lack of insight, inability to emphasise, changing or inappropriate behaviour, loss of inhibitions, development of compulsive rituals. Risk factors- age related eg, higher blood pressure, changes to nerve cells, DNA cell structure, body repairs itself slower. Prevalence rates : people with medical history like downs syndrome, hiv, and peoples lifestyles eg- excess alcohol, lack of exercise, inappropriate diet. Understand tactors relating to an individuals experience ot dementia Describe now ifferent individuals may experience living with dementia depending on age, type of dementia, and level of ability and disability: Every individual with dementia are going to experience it different, because everybodys health situations are different, age, location, social networks, some may have support from friends and family and some may be alone, Behaviour of others: Behaviour of others can make a difference for someone with dementia eg, care workers, colleages, managers, speech therapists, support groups. If having this support will make the individuals experience better than without the support. How to cite Dementia awareness, Papers Dementia Awareness Free Essays DEMENTIA AWARENESS 3. 4 Identify prevelance rates for different types of dementia. Prevelance shows the number of new cases of dementia in a given time period. We will write a custom essay sample on Dementia Awareness or any similar topic only for you Order Now The well established prevelance rates for dementia in the UK are – 40-64 years – 1 in 1400 65-69 years – 1 in 100 70-79 years – 1 in 25 80+ – 1 in 6 It is estimated that by 2021 there will be one million people with dementia in the UK this is expected to rise to over 1. 7 million people with dementia by 2051. A steady rather than dramatic growth is expected over the next 25 years. The proportions of those with different forms of dementia can be broken down as follows – Alzheimers disease – 62% Vascular dementia – 17% Mixed dementia – 10% Dementia with Lewy Bodies – 4% Fronto-temperal dementia – 2% Other dementias – 3% There are currently nearly 36 million people with dementia in the world, the number of people is expected to double every 20 years, by 2050 it is projected that there will be 115 million people with dementia worldwide, 71 per cent of those will live in developing countries. There are 800,000 people in the UK with a form of dementia in 2012 and 17,000 are under 65, one in 14 people over 65 and one in 6 people over 80 has a form of dementia, the number of people with dementia in different parts of the UK has been estimated by applying new prevelance figures to estimates of the population numbers for 2011 theses are – England – 648,898 Northern Ireland – 18,286 Wales – 43,614 How to cite Dementia Awareness, Papers

The Moonlit Night free essay sample

A beautiful moonlit night. Nowadays,houses and buildings in a city or town are mostly lit by electricity public roads are well lit at night. Therefore,town people do not seem to notice the moon shinning in the night sky. There is no electricity in villages and resultm country folk have to do things by the light of the moon. They usually get a chance to admire the beauty of the moonlit nights. I still remember a beautiful moonlit night night that I enjoyed in the October of last year. At that time ,I was staying with my family and relatives in Chaung-Thar beach in Myanmar. That night was a moonlit night that people called Thadingyut full moon night. The moon was very large and shinning brightly and I could not help gazing at the silvery moon with a feeling of great pleasure. The moon bathed the countryside in a silvery light. We will write a custom essay sample on The Moonlit Night or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Thus,I could see the shadows of the big breakers crashed in thunderous white to the beach. As there wa a fair along the beach,we walked through that fair and bought presents for remembrance . After that we sat on the beach ang built a bonfire at the beachside. Then,we played sparkler and fire crackers. Then,I sat in silence and gazed at the moon. A light refreshing breeze was blowing and the herbs are swaying gently. Moreover,it was interesting to hear some children playing hopscotch and lind mans buff. Hearing the sounds was unusual experience for a city dweller like me. However,I had enjoyed that beautiful moonlit night happily and I had seen the living style of people in there. During this moonlit night, I had got some knowledges and enjoyed to feel the beauty of the moon The silvery light of the moon made beach look lovely . From this moonlit night,my mind was relaxed and my heart was filled with joys. It wa the most beautiful feeling I had ver experienced. I usually remember sitting in front of the bonfire and gazing at a yellowish full moon as if it were yesterday. I will never forget the moonlit night that I spend on the beautiful beach in Myanmar